TIME
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12th March 2026
Art City: World's Greatest Places 2026
Just off century-old Route 66, in the nearly forgotten town of Tucumcari, a bold experiment is taking shape. Art City, a 40-acre open-air gallery and glampground, is the vision of conceptual artist Matty Mo, a.k.a. The Most Famous Artist. His mission is simple but ambitious: to show how art and culture can revive and transform declining communities. Here, 13 large-scale installations punctuate the high-desert landscape, from street artist fnnch’s 20-ft.-wide crimson Lips to Griffin Loop’s Launch Intention, a giant paper airplane tipped on its side—an invitation to lean into uncertainty. Day passes allow time to explore, but tent and RV sites, modern cabins, and shared amenities—like a sauna and communal kitchen—encourage overnight stays beneath wide-open skies. Mo recently acquired a 2,400-sq.-ft. warehouse, which he’s turning into a creative incubator and retail space, and sees Art City as the first in a “global network of artist-led micro cities,” a model he hopes other creators will adapt. “I’m open-sourcing my experience, ideas, and failures,” he says, “so that others can learn from them.”